You’ve been working on your blog for a while, and suddenly, the thing that all writers fear is writer’s block (insert dramatic music here).
Even if you try to find inspiration, you can’t think of anything new to write about!
It’s not just you; Constantly coming up with new ideas is one of the most challenging tasks for any content creator. Finding blog topics that interest you and engage your audience may feel like searching for a needle in a haystack. But what if I told you that there is a method to madness?
Effective blogging, aimed at making money and building a brand, is what your audience wants, different from what you expect them to do. If you think the opposite, you need to get your priorities straight.
To write blogs effectively, you also need good topics that will touch on the pain points of your target audience. And no, ChatGPT is not a reliable source.
In this guest post, we will give you some tips on how to get good topic ideas for your blog and other content material.
1. Ask the Audience
It sounds like a no-brainer, but it is essential and effective.
You want your content to solve problems.
Then, of course, you must know what you need help with.
It’s crazy simple. Just ask them!
If you know where to look, you’ll find that your customers constantly reveal what they’re interested in, what problems they’re facing, and what questions they have (which you can answer in your content).
Whether you’re asking a question on one of the forums, using a social platform to conduct a poll or survey, or connecting with existing customers, all you have to do is ask. Ask your audience what they need help with, including the problems they face while using your product/service. Then, create new content related to the product to answer the questions.
2. Keyword Research
You’ve probably heard a lot about targeting blog posts based on keywords.
But why would you do this? And how exactly do you target keywords?
The easiest way is to use a keyword tool. Keyword tools are databases of words and phrases with their SEO scores. They will show you a list of ideas based on the original keyword idea you entered. Moreover, you only need a good internet to access and use these tools effectively.
If your current ISP is not ideal or you want to upgrade to one of the best ones, we suggest getting AT&T. Apart from their high-speed connection and variety of plans, ATT customer service is swift in catering to queries so you can do your work stress and lag-free.
The purpose of keyword research is to find out what your customers (aka your readers) are looking for and help them find it on your website, not another website! If you do the proper keyword research, you can get your content in front of people who want to read it and are more likely to become loyal, repeat blog followers.
3. Scope Out Competition
Meet other bloggers in your niche and follow their posts to see what they write about. You can search on Feedspot or Google for “top [topic] blogs.” You and your competitors are trying to reach the same audience. Users sharing content from competing sites will share similar content from your site. That’s why it’s essential to research what content your competitors are posting and where they’re getting the most engagement.
They can answer questions such as:
- How accurate is their content?
- What topical themes do they follow?
- How deep is their content?
- What tone are they using?
8. Google Search Suggestions
Google is the most accessible tool to use: it’s entirely free and can help you find the most popular blog topics.
In Google Search, as you type, you’ll notice that Google makes recommendations. Finish by writing the topic’s main idea, such as “content marketing,” and then start writing letters, starting with the letter “a.” Google AutoFill is perhaps the easiest way to come up with new content ideas that can get your site noticed. These sentences represent the most popular next words people typically type after a keyword phrase.
You could also go to your incognito window, search for any query, and look for the “People Also Ask” box.
9. Blog Comments
Commenting on a blog is one of the best ways to generate new blogging ideas. A great trick is to look through the comments on your blog and see what questions people are asking. Go into your comments and see what questions readers want you to answer. The comments section usually contains a large number of readers.
These comments can provide insight and a timely perspective on new content topics. Try to isolate each comment and turn it into a question or topic you can write about in your next blog post.
This is the most effective way to get new ideas for your blogs and post relevant content that will rank on Google.
Wrapping It Up
To get good content that will help your site rank higher, you need relevant and exciting topics that answer search engine questions. Luckily, these tips will help you do just that. So put them to use and tell us how it goes!