Organic reach is no longer what it used to be, even a year ago. This means your brand needs a rock-solid social media marketing strategy. Resharing some of your top-performing content on a consistent basis is a good start, and this applies to Facebook, Twitter,...
Originally published on linkedin.com/pulse/crusading-brand-message-kevin-kazuhito-naruse You might remember the Nike advertisement featuring former NFL player Colin Kaepernick. You might be wondering what motivated Nike. Maybe it was a calculated business move? Or...
In the online world, where the average attention span of a human is now less than a goldfish (8 seconds), you only have that long to catch the reader’s interest. Less really is more. Conciseness is gold. Writing for the web is different from writing for print....
How many times have you checked your phone today? Do you place your phone on the table when you’re having breakfast, lunch and/or dinner? Does your phone rest underneath your pillow or on your nightstand while you sleep? All these preferences may seem like natural...
Closing the digital divide can have huge consequences on mental health in entire communities. All of this technology – used wisely and effectively – support people in recovery and works to benefit mental health. Consider the difference between using...